All That Glitters

E*Trade has a new commercial that plays into every financial insecurity you could possibly have. It features a young guy dancing around on a yacht full of champagne and models, and at the end, a voiceover says, “The dumbest guy in high school just got a boat. Don’t get mad. Get E*Trade. And get invested.” It’s like they brought the Rich Kids of Instagram to your high school reunion.

While probably effective, this commercial is terrible. It plays on insecurity to create an action; specifically, it makes you want to be the guy on the yacht, so you create an E*Trade account and start day trading. Unfortunately, you’ll end up no happier and no richer, but E*Trade will still get its commission. So let’s break it down:

First, why do you want to be the guy on the boat anyway? The commercial even says he was the dumbest guy in high school, and he doesn’t seem to be very cool. He’s not even with anyone. Sure, he’s surrounded by people that want to use him for his yacht, but he doesn’t have any actual friends.

Second, why do you think “beating” this guy will make you happy? Obviously, the tagline is a play on the old cliché, “Don’t get mad, get even,” which never actually works. You don’t find happiness by outdoing someone because there will always be someone doing just a little bit better. You find happiness by maximizing your own potential and achieving your own goals.

And third, why do you think you will make any money day trading? I don’t care what that instructional YouTube video says - it just doesn’t work. If E*Trade’s tagline were, “Get E*Trade. And get invested for the long-term by building a diversified portfolio based on your individual risk tolerance that will allow you to accumulate wealth over time,” then that would be a much healthier message.

Admittedly, it’s a fun commercial, and I’m sure it’s generated some business for them. But don’t let them bait you into the get rich quick narrative. It never works out.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at

Buying Time

Our two main resources are time and money, and generally one is a trade-off for the other. Accordingly, many people find themselves in the position of having discretionary income but no time to spend it. As a result, paying for a service that creates more time in your schedule generally provides greater satisfaction than buying more “stuff.”

For example, if you pay someone to clean your house, the time you save by eliminating that task from your to-do list brings greater happiness than if you took that same money and went shopping. It allows you to spend more time with family and friends while also reducing the stress by taking something off your to-do list.

However, most people are reluctant to take this route. According Ashley Whillans and Michael Norton of Harvard Business School, “People often feel guilty about paying someone else to complete their disliked tasks.” They would rather take pride in completing some miserable task than feel guilty about giving “their” work to someone else.

Now, there is definitely something admirable about that type of resolve, but if you are truly busy, then just because it’s admirable doesn’t mean it’s a wise use of resources. As I said previously, there’s a trade-off between time and money, and it’s up to you to find the best balance. So how can you justify paying for this type of service?

First, paying for services that create time in your schedule makes you happier. Recent studies show that this result occurs across different countries, cultures, and income levels. And since money is just a tool, it is wise to use that tool in the most efficient way, which in this case means allowing yourself to pay for services that you would otherwise complete yourself.

Second, it allows for a healthier lifestyle balance. When you have more time, you can spend it with family and friends, which is necessary to maintain healthy relationships and mental stability. Family is the most important thing, but it often gets put on the backburner to take care of things at work.

Third, you become an active participant in the local economy. You may see it as paying to get out of something you don’t want to do, but it’s really allowing someone else to make a living. You don’t want to clean your house? Allow a maid service to take care of it, and then you’ll be a new client and a new revenue stream for a local business.

I’m not advocating that you frivolously spend money on services you don’t need. But if you have the income and need the time, don’t feel guilty about making life easier for yourself.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at

Alternative Investments

A friend recently sent me a screenshot of a Facebook exchange between him and a financial advisor. As a part of his sales pitch, the advisor asked my friend if he has access to REITs, as if they are some heavily guarded investment only available to a select few. They aren’t. And even if they were, it’s not a velvet rope you want to get past.

REIT stands for real estate investment trust, and it’s a popular “alternative investment,” which just means any asset class outside the conventional world of simple stocks and bonds. We are talking about commodities, private placement deals, hedge funds, master limited partnerships (MLPs), etc. These investments are generally more complex but can offer more attractive rates of return.

The logic is that you create greater diversification when you add alternative investments to your portfolio because they don’t always move in tandem with the overall market. And in our current environment when equities are comparatively high and interest rates are low, it’s tempting to seek higher returns elsewhere. However, higher returns also mean greater risk, and the performance history of alternative investments hasn’t shown that they pay off.

For example, university endowments are some of the most heavy investors in alternative investments, and a recent study compiled by the National Association of College and University Business Officers (NACUBO) compared 805 endowments that manage a total of $515 billion against the Russell 3000 Index, which tracks the 3,000 largest US publicly traded stocks. You would think that the endowments would have benefited from “greater diversification” and “higher returns,” right?

But the results of this study were not great. The average endowment, which employees a whole staff of analysts to manage these alternative investments, had an average annual return of 5.0% over the 10-year period ending June 30, 2016 while the Russell 3000 Index provided an average annual return of 7.4% over the same period. In other words, universities spent a lot of time and money seeking higher returns through alternative investments and ended up under-performing a standard US equities index.

So alternative investments are complex, under-performing, and expensive. But for some reason, they are still growing in popularity.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at

Checking Up On Charities

In the aftermath of any natural disaster, it’s humbling to see people from across the country open their hearts and wallets, donating their time, money, and resources to help others in need. We’ve seen it with Hurricane Harvey, and I am sure we will see it again in the face of Hurricane Irma.

But it’s always a good idea to do some research regarding the organizations you support, especially if it’s outside the realm of big-name, national charities. Most people would even be surprised at the amount of information publicly available online through an organization called GuideStar.

GuideStar collects information about nonprofits across the globe and rates them based on their operational transparency. For example, a quick search for “red cross” through their website results in a top hit of Platinum-rated American National Red Cross, which has current year gross receipts of $3.1 billion and assets of $3.2 billion. Its profile also lists annual total number of volunteers, disaster responses, and blood donors.

You can even download a copy of recent tax returns for more detailed financial information, as well as information regarding its board of directors, highest paid employees, and highest paid independent contractors. But there is often confusion about the information provided in these nonprofit tax returns and what it means about the organization.

For example, the president of the American National Red Cross receives annual compensation of over $500,000, which may seem like a lot for a charitable organization. But it’s a huge organization that raises lots of money to help lots of people, and to attract talented leadership, you must offer competitive compensation.

Additionally, from an efficiency standpoint, people fail to understand the difference between a grant-giving organization and an operational organization. Many smaller charities pride themselves in keeping operational costs to a minimum and giving away all the money raised—the president takes no salary, there’s no office, and close to 100% of money raised goes back out the door as a charitable grant.

But some of the most effective charities with the widest reach have the highest operational costs. In fact, for 2015 charitable grants only made up 6% of total expenses for the American National Red Cross. But it’s an operational organization – the charity itself does work across the globe. And to maintain all its programs and function as an organization, it has to spend money internally.

Finally, note that churches do not have to file a tax return, and most will not appear on GuideStar. But that doesn’t mean you shouldn’t support your local church.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at

What Would Marcus Do?

Marcus Aurelius was the Emperor of Rome from 161 until he died in 180 AD. As a ruler, he was known for his ability to create stability, even during times of conflict, and his death marked the end of the Pax Romana, which was an extended period of relative peace and prosperity for the Roman Empire.

During his reign, he wrote down lessons learned through experiences and relationships, and these personal writings, collectively known as Meditations, now provide a rare glimpse into the unfiltered musings of one of the most successful rulers of the greatest empire in history. So what does Aurelius say about money?

He writes that from his mother he learned, “simplicity in [his] way of living, far removed from the habits of the rich.” Or as the great philosopher The Notorious B.I.G. put it: more money means more problems. Aurelius understood that obsessing over the trappings of success is not only expensive but stressful. Expensive things require constant and expensive maintenance, so instead, he learned to enjoy the simple things in life.

Aurelius also comments that from his governor he learned, “endurance of labor, and to want little, and to work with [his] own hands.” It goes against our natural instincts, but hard work makes us happy. The pride that comes from productivity and accomplishing goals cannot be taken away. Often, we just want to skip the work and go straight to the reward, but if you don’t earn it, it won’t be fulfilling.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at

Money Like Mayweather

This weekend, Floyd Mayweather Jr. could make up to $400 million in the “Money Fight” against Conor McGregor. But about half of that will go to taxes, and there are reports that he still owes the IRS a large sum from 2015, the year he earned over $200 million fighting Manny Pacquiao.

Now, your tax issues may have fewer zeros, but you still don’t want to owe the IRS a large amount at end-year. For one, it hurts writing big checks to the IRS. But primarily, underpayment adds penalty and interest, which can be easily avoided. So how do you prevent this situation? Increase withholding or pay estimates:

Increase Withholding

If you just draw a salary and still owe money, you need to adjust your withholdings on file with your employer by submitting a new W-4. It’s not the most intuitive form, but just remember that the more allowances you claim, the less your employer will withhold—it’s an inverse relationship. So if you want to have more withheld, claim fewer allowances.

Another common issue with underpayment comes from traditional IRA, 401(k), and pension distributions. Some taxpayers mistakenly believe that these amounts are tax-free, but they are definitely not. And if they create a tax liability at year-end, you should update your withdrawal information to either have the custodian start withholding or increase withholding to avoid that situation.

Pay Quarterly Estimates

Those who are self-employed should be well aware of this process. When you file one year’s tax return, tax preparers will generally provide you with vouchers to pay tax estimates for the next year. When you’re self-employed, there’s no one to withhold tax payments, so you have to send them in yourself.

Current year estimates are usually based on income from the year prior, so if your business income is consistent, your estimates will be too. But if your income fluctuates wildly year-to-year (e.g. contractors, plaintiff attorneys, anyone in sales, etc.), you may need to do some mid-year adjustments.

Additionally, those with large investment portfolios, rental property, or side gigs should also make quarterly tax payments to ensure that no penalty and interest accrue as the result of tax underpayment.


Everyone hates dealing with taxes, so no one thinks about them until returns are due. But if you plan ahead, you can avoid the added sting of penalties and interest.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at

The 401(k) Dark Knight

Employer provided 401(k) plans are the backbone of American retirement. Most large companies offer them to their employees as a part of an overall compensation package, and for many individuals, it’s their only vehicle for retirement saving. So you would think that these employers would do their best to safeguard employee funds, right? Unfortunately, that’s not always the case.

In fact, Jerome Schlichter has made a name for himself by taking corporations to task for their lack of vigilance in monitoring these very 401(k) plans. And at first, the St. Louis attorney was not taken seriously, but since he has won over $330 million in settlements since 2010, he now has everyone’s attention.

Essentially, he targets companies with plans that have excessive administrative fees and expensive investments. In 2015, he won a landmark Supreme Court case (Tibble v. Edison) where the court’s opinion said that employers have a duty “to monitor trust investments and remove imprudent ones,” which has set the tone for industry standards.

Of course, his success in this type of litigation has encouraged attorneys to file claims against other companies. Lockheed Martin, Boeing, Cigna, International Paper, and many others have all recently reached settlements in 401(k) litigation, which many experts credit for the 17% decrease in plan fees between 2009 and 2014.

But these offenses even carry over to investment companies who should know better:

  • Merrill Lynch reached a $25 million settlement for not crediting a client’s plan with sales discounts to which it was entitled.
  • Wells Fargo reached an $18 million settlement for offering its own expensive mutual funds in its plan instead of cheaper alternatives.
  • And on a smaller scale, TIAA and New York Life reached settlements for similar claims in the amounts of $5 million and $3 million, respectively.

Certainly, there are many companies out there with excellent 401(k) plans that offer low fees and a multitude of quality investments. But you should know where your plan stands. It’s easy to just update your annual contribution forms without really looking at your account, but you should take time to really understand what’s going on.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at


It’s easy to complain. The negative aspects of any situation are always abundantly clear because when you’re hungry, tired, and beaten down, that’s all you can think about. It’s human nature to wallow in your sorrows, but the only way to dig your way out is to find the upside. And there is always an upside.

Jocko Willink, author of Extreme Ownership and host of “The Jocko Podcast,” even has a video online called “Good” that highlights this point. He says, “When things are going bad, there’s going to be some good that’s going to come from it…Didn’t get promoted? Good. More time to get better... Got beat? Good. We learned. Unexpected problems? Good. We have the opportunity to figure out a solution.”

That’s a tough line to hold, but he’s right. You don’t learn or grow when things are easy, especially with your personal finances. Didn’t get the raise you wanted? Good. You will be more focused on that side hustle you’ve been trying to start. Credit card bill too high? Good. You can learn to control your spending. Family vacation too expensive? Good. You can spend some quality time at home with the TV off.

Despite how it feels, more money is not always the answer to your problems. At minimum, living on a budget gives you confidence that you can survive that way—those who have always had money and never lived modestly don’t know what they are capable of enduring. But, most importantly, it helps you value things that truly matter like family and friends.

But if you want to work your way out of financial difficulty, it’s important for you to spin it in a positive light. Negative thoughts breed negative consequences. But when you own the situation and start looking for something good to come out of it, eventually it will.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at

The Game

It’s easy to setup an online brokerage account. Within minutes, you can buy and sell securities, opening the possibility of profiting from the greatest financial system in history. It’s an exciting prospect and easy to assume that all the other market participants are just like you: an individual, sitting in your den, watching CNBC, and trying to find a good investment.

But that’s not what most investors look like. Instead, they are large financial institutions investing pools money on behalf of their clients—think of banks and hedge funds like BlackRock, J.P. Morgan, and Bridgewater that manage investments and pensions for the largest companies and government agencies in the country. They are well financed, well researched, and well connected.

But this reality has not always been the case. According to a study by two professors from the Wharton School of Business, “The proportion of equities managed by institutional investors hovered around five percent from 1900 to 1945. But after World War II, institutional ownership started to increase, reaching 67 percent by the end of 2010” (“Institutional Investors and Stock Market Liquidity: Trends and Relationships,” Blume & Keim 2012).

In other words, over the last fifty years, the market has shifted from mostly individual investors to mostly institutional investors, making it increasingly difficult to gain a competitive edge. These institutional investors have droves of analysts and researchers looking night and day for investment opportunities, and they are armed with enough buying power to move the market.

So how do you take on Wall Street? How do you beat them at their game? You don’t—you join them. And I don’t mean by buying their expense funds. I mean you buy the market through low-cost ETFs. That way, as a passive participant, you benefit from the long-term growth of the economy through individual and institutional investment across the market, cutting Wall Street out of the process altogether.

You will never experience the excitement of finding a “tenbagger,” which is an investing term for a position that appreciates to 10 times its purchase price. But you will also never experience the anguish of perpetually not finding a tenbagger and losing all your money. Instead, you will stumble your way through years of boredom and suddenly realize that you are a very wealthy person.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at


Buffett has said many influential things over the course of his career. His annual reports for Berkshire Hathaway are widely circulated, and people from across the globe come to Omaha each year for his annual shareholders’ meeting. But this quote is probably my favorite: “It is not necessary to do extraordinary things to get extraordinary results.”

Now, it seems appropriate that this extraordinary man, who is worth over $70 billion, also famously enjoys the unextraordinary things in life—his favorite meal is a cheeseburger with a Cherry Coke. He is a living contradiction, so it’s unsurprising that he would say something like this. But what does he mean? How can you expect extraordinary results from ordinary actions? The answer: consistency.

Many people want to hit a home run with a one-time investment, so they try to predict the next Apple (up 4,700 percent since its IPO) or Google (now Alphabet up 1,700 percent since its IPO). But as you know if you’ve read Moneyball by Michael Lewis, it’s much better to just consistently get on base. So what does that look like in your financial life?

Save a little bit of money every month, invest that money in a balanced and efficient portfolio of stocks and bonds, and then wait—and that’s the most crucial part. Compounding interest and capitalism are the two most powerful tools in creating wealth, but they don’t work overnight.

As Buffett also says, “Our favorite holding period is forever.” It’s so simple, yet people find it incredibly difficult to just wait on their investments to grow. Naturally, they feel like they should be doing something, but inaction is often the most powerful move. In fact, even if you had terrible timing and entered the market in 2008, if you just invested in an S&P 500 index fund, you would be up over 100%.

The plan is simple--consistently save a little over a long period of time and watch it grow. If you do that, you will eventually become an extraordinarily wealthy person.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at

Don’t Abandon Your 401(k)

In our modern economy, it is normal for people to switch jobs several times along the course of their career. Whether you’re seeking to acquire a new skill, live in a different city, or receive higher pay, changing companies is just part of the new normal. So it’s easy to leave a string of abandoned 401(k) plans in the wake of your career trajectory.

So what to do? You essentially have three options: leave it, roll it into an IRA, or roll it into your new employer’s 401(k) plan. None of these options is bad, but there may be one that fits your objectives best. So here’s a quick rundown of their pros and cons:

Leave It

This option is probably the most common choice but only because it’s the no-action default. And that may be just fine, especially if you really like the investment options and have easy access to track progress. But the worst thing that could happen is that you have a large balance in a legacy account that has terrible investment options, and you completely forget about it for years. This outcome is totally avoidable, so don’t let laziness win out.

Roll it into an IRA

This option is the most flexible, and you don’t need to already have an existing IRA—you can open one specifically for a rollover. You can use any institution or financial advisor, and you can invest in virtually anything. So if your former and current 401(k) plans are restrictive (e.g. they only allow you to invest in annuities from an insurance company), you may want to use an IRA to provide better investment choices.

Roll it into your new 401(k)

If your new 401(k) plan has great investment options, then this option is best because it’s easier to manage just one account—easier to monitor and easier to implement one cohesive investment strategy. Additionally, while you must reach age 59 ½ to make penalty free withdrawals from an IRA, if you retire, you can access your 401(k) earlier at the age of 55.


Note that these same basic options apply to 403(b) and 457 plans as well. And whichever option you choose, just make sure you monitor its progress and include the balance in your overall retirement planning.

Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at

Money Mastery: Part II

When kids don’t understand something, they ask about it. But along the way to adulthood, we become self-conscious—we fear judgment for our ignorance, so we stop asking questions. And until I started reading Mastery by Robert Greene, I never realized how much of an impediment to learning this fear can be.

With all things money, adults feel like they should have it mastered. After all, we use it every day. But did you study personal finance in college? Grad school? Did your parents teach you? I would venture to guess that an overwhelming majority of Americans would answer ‘no’ to all three of those questions. So why do we build up a wall of arrogance as if there is nothing more for us to learn?

Greene writes that humans have an unlimited ability to learn, but we also unwittingly damper the process by putting up barriers. He explains, “These include a sense of smugness and superiority whenever we encounter something alien to our ways, as well as rigid ideas about what is real or true, often indoctrinated in us by schooling or family.” So instead of asking questions, we pretend to already know the answer.

We pretend because we hate the feeling of being lost. Unfortunately, that pretense greatly impairs our ability to learn. In contrast, Greene explains, “Children are generally free of these handicaps. They are dependent upon adults for their survival and naturally feel inferior. This sense of inferiority gives them hunger to learn.” Kids have no shame in asking because they don’t feel like they are expected to know the answer.

So the next time you are confused about your finances, taxes, or anything else in your life, push back against that uneasy feeling and find an answer, even if it means asking an “embarrassing” question. You’ll actually learn something, plus, chances are that everyone else is asking themselves the same question.

Green prompts, “Understand: when you enter a new environment, your task is to learn and absorb as much as possible. For that purpose you must try to revert to a childlike feeling of inferiority—the feeling that others know much more than you and that you are dependent upon them to learn and safely navigate your apprenticeship.”

If you don’t know what’s going on, good—that’s an opportunity to learn. Replace that self-conscious feeling with a desire to absorb new information and learn something, especially when it comes to money. You’re only hurting yourself by embracing ignorance.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at

Money Mastery

I am currently reading Mastery by Robert Greene, which analyzes the training of some of history’s greatest masters—Einstein, da Vinci, Mozart, etc. He recounts their lives to gain insight on the process of becoming a master: how they started, what influenced them, and why they were ultimately so successful.

But the process that Greene reveals can apply toward any skillset, including personal finance. You hear people say, “Oh, I’m just not very good with money,” as if there’s nothing they can do about it. But it’s clear through this book that anyone can become a master, it just takes time and practice, and you can start with these two ideas:

The first is that you should master what you already know. Greene writes, “Direct yourself toward the small things you are good at. Do not dream or make grand plans for the future, but instead concentrate on becoming proficient at these simple and immediate skills.” Little wins build confidence, and that’s what this part of the process is all about.

So if you make a lot of money but have a huge spending problem, start by tracking exactly how much money you bring in every month—you’ll eventually be disturbed by how little you keep. And if you’re great at negotiating, call your cable company and talk them down to a lower monthly bill.

The second idea is about desire—you can’t master something unless you really want to. Green observes, “This intense connection and desire allows [masters] to withstand the pain of the process—the self-doubts, the tedious hours of practice and study, the inevitable setbacks, the endless barbs from the envious. They develop a resiliency and confidence that others lack.”

Mastery is not easy, so you have to really want it to be successful. In the realm of personal finance, you will have setbacks that make you want to give up. An unexpected bill will come your way at the worst time, or an income stream will dry up just when you started to depend on it. But you need the confidence to take it in stride, adjust your plan, and continue toward your goals.

You may never develop a Nobel Prize winning physics theory or create priceless works of art, but you can master the skills necessary to restore order to your financial life. It just takes small steps and determination.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at

Get Off the Sidelines

Needlepoint wisdom is full of contradictions. Some caution, “You have to wait until the time is just right,” while others say, “There’s never a better time than now.” Both sayings are good advice—depending on the situation, but in the realm of investments, I have to go with the latter.

Many investors and advisors set aside cash for “tactical allocations,” and that sounds very impressive—like Seal Team 6 is pulling security for your portfolio to ensure its success, but I assure you that’s not the case. In fact, you are way more likely to miss out on stock market rallies if you are just sitting on the sidelines waiting for the perfect time.

In Burton Malkiel’s classic A Random Walk Down Wall Street, he writes, “An investor who frequently carries a large cash position to avoid periods of market decline is very likely to be out of the market during some periods where it rallies smartly.” And to prove his point, Malkeil discusses two different studies.

In the first, Professor H. Negat Seybun of the University of Michigan found that 95% of gains over a 30 year period came from just 90 of about 7,500 trading days—that’s just over 1% of trading days. So if you are trying to time the market, that’s a pretty narrow margin for error. If you were not invested during those specific 90 days, you essentially missed out on 30 years of growth.

Second, Malkiel cites a study by Laszlo Birinyi in his book Master Trader. The study showed that $1 invested in the Dow in 1900 would be worth $290 in 2013. But, if that investor missed the five best trading days each year, that same $1 would be worth less than a penny over the same timeframe.

In other words, trying to time the market can be devastating to long-term portfolio growth. You think you’re exercising patience, but you’re only eliminating opportunities for growth.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at


Last weekend, Warren Buffett and Charlie Munger hosted the 2017 Berkshire Hathaway annual shareholder meeting in Omaha, Nebraska.  The duo dazzled and charmed 40,000 attendants in the CenturyLink Center for hours on Saturday—answering questions, telling stories, and imparting a great deal of wisdom along the way. Here are a few highlights:

Buffett on Bogle

Jack Bogle, founder of Vanguard, was in attendance, and Buffett had him stand for an applause from the crowd. Buffett went on to say, “Jack Bogle has probably done more for the American investor than any man in the country,” which is a bold statement from a man responsible for minting countless millionaires himself.

Meanwhile, Morgan Stanley just announced that they are dropping Vanguard mutual funds as an investment option for its clients. They will continue to provide access to Vanguard ETFs, which are growing in popularity, but the exclusion of Vanguard mutual funds seems like an overtly insecure move by the Wall Street giant.

Lesson from Aunt Katie

Buffett told a story this year about his Aunt Katie, who had money in Berkshire Hathaway. But she lived modestly and worked her whole life, and even though she was worth millions, she would write her nephew every few months asking if she was going to run out of money.

Now, there’s something endearing about a frugal aunt writing to her nephew, Warren Buffett, about money problems. But as Buffett advises at the end of the story, “There’s no way in the world if you’ve got plenty of money that it should become a minus in your life.” Be frugal like Aunt Katie, but don’t obsess over a problem you don’t have.

The Team

Buffett has used this joke before, but he opened the meeting Saturday by saying, “That’s Charlie. I’m Warren. You can tell us apart because he can hear and I can see.” Now, that casual remark is telling in a couple of different ways. First, it highlights his humility—Buffett has all the notoriety, but Charlie Munger has been his business partner for years. Even so, Buffett introduces Munger first and just casually uses their first names.

Second, it’s self-deprecating. This meeting represents the easiest opportunity for Buffett to just bask in his own glory—he could spend the whole day talking about his accomplishments and receiving praise from all his investors (read: fans). Instead, he makes fun of himself and brags on what great managers he has. It’s no wonder his employees never leave.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at

Rookie Lessons

Last week, the 2017 NFL minted a new class of overnight millionaires, and I’m sure more than a few unwise purchases have been made since. Now, you may never sign a four-year, $30 million contract with the Cleveland Browns, but you very well may receive an inheritance or, in the case of almost all doctors, go from making $50,000 to $500,000 after residency.

With that comparison in mind, I thought it would be fitting to share some lessons that Mark Doman, a financial advisor who specializes in serving NFL players, recently gave to GQ magazine. If they are simple enough for a 20 year-old, millionaire athlete, they should be simple enough for us all:

Lesson 1: Triage, triage, triage

Separate your needs from your wants, and within your wants—keep it reasonable. One thing that Doman suggests is thinking about leaving room for “shinier” purchases in the future. If you buy your dream home at 25, what’s there to look forward to in the future? Instead, buy a nice home, and then make a plan to save for the dream house in years to come.

Lesson 2: Pay attention to where your money is

Often, individuals will hire a financial advisor after they receive a windfall and leave everything up to them. And that’s a good first move, but it’s even better when you understand what they’re doing with your money. What type of investments do they recommend? Why do they recommend them? How are they paid? Financial education is a large portion of an advisor’s job, so if you don’t understand, it’s because the advisor isn’t doing their job.

Lesson 3: Have an actual strategy

Developing a strategy is what financial advisors do—we create an investment portfolios and financial plans to achieve long-term financial goals. The key to executing a strategy is sticking with the plan and having a long-term outlook. It does NOT entail chasing the hottest stock mentioned in the latest issue of Money Magazine.

Lesson 4: Avoid banking on things that aren’t actually investments

When you come into a lot of money, “friends” will come out of the woodworks. And if they don’t want straight up handouts, they may have some great “investment” ideas they want you to consider. Usually, there is nothing but upside for them, and you assume all the risk. If you do want to indulge them, keep in mind that it is an actual indulgence, not an investment, and you should budget accordingly. In other words, treat it like an expense, not an investment.

Lesson 5: Have some damn perspective

This is my favorite lesson, and it reminds me of a scene in The King of Torts by John Grisham where a bunch of trial attorneys fly out for a meeting, and the youngest among them is embarrassed because his jet is the least expensive one parked in the hanger—Don’t be that guy. Keep things in perspective, and don’t treat life like a competition to spend the most money.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at

Sorry About Your Refund

Last week marked the end of another tax season, and I’ve heard a lot of people talk about the size of their refund: some disappointed and others thrilled. But the true winners are those who owed and received nothing. They managed their withholding and estimates correctly, and here’s why:

It’s Your Money

You have probably heard the argument that you’re giving the government an interest free loan, and it’s true. But because people trick themselves into thinking it’s an “unexpected” windfall, it feels like a gift from the government. But what if I told you that if you give me a few hundred dollars from every paycheck, I’ll hold onto it until April? Oh, and I’m not going to pay you any interest. When you put it in that context, it sounds absurd, doesn’t it?

It’s Easy to Spend

The estimated average federal refund for the 2016 tax year is about $3,000, which is $250 per month in tax overpayments, but you are way more likely to blow the refund. First, it’s easier to spend someone else’s money, so if it’s “unexpected,” then there’s less guilt. Second, you can do a lot more with $3,000 than you can $250. If you’re walking around with that much cash burning a hole in your pocket, you’re going to spend it.

But It’s Better to Save

Let’s assume you don’t go full lotto-winner crazy and spend it all, but instead, you take this one behavior modification seriously: you change your W-4 and put back the $250 per month difference into an investment account. This change should not drastically affect your lifestyle—Your monthly take home pay will remain the same; you just won’t have that April windfall to spend. If you start at the age of 25 and assume a 6% average return on your money, when you turn 65, the account will be worth $500,000.


I know it feels good to get back a tax refund, but that doesn’t mean it is good. It’s your money, so why not keep it and do what’s best for you?


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at

Money Monarch

In a recent interview with Tim Ferriss, Brazilian businessman Ricardo Semler remarked, “The world is a monarchy, and the king is money,” which we bristle at as Americans because we define our country by freedom and democracy. But as individuals, he’s right—we forsake all that and take up money as our monarch.

Semler further explained that when you get in the mindset of accumulating money, you can’t see or value anything else. And you forget that it’s taking away from some other area in your life, whether it’s time with family, recreational activities, or much needed sleep. Unless you actively pursue something else, money becomes the default mission.

This discussion reminded me of a story I heard about a fisherman who lived on an island in the Caribbean. And one day an investment banker from New York visited the island for vacation and saw how skilled the fisherman was at his trade. But at noon, the fisherman went home, had lunch with his wife, then took a short nap before spending the rest of the afternoon with his friends.

The banker advised him that if he kept working through the afternoon, he could quickly earn enough money to buy a bigger boat and hire a crew. That crew would allow him to earn even more and eventually purchase a whole fleet. Then, of course, he could bring on investors to scale the operation internationally. At that point, the banker told the fisherman that he could take the company public and sell it.

The fisherman meekly asked the banker why he would sell it after all that trouble, and the banker quickly told him that the sale would provide him enough money that he could sit back and enjoy life—leave work at noon, have lunch with his wife, take an afternoon nap, and spend the rest of the day with his friends. 

Money was the banker’s monarch. He couldn’t see that the fisherman didn’t need more money to live the happy life that he already had.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at

Battle Plan

I just finished Eric Blehm’s The Only Thing Worth Dying For, which tells the story of an Army Special Forces unit that helped local militia overthrow the Taliban in Afghanistan. It’s really about heroism during the early days of the war on terror, so I certainly did not expect to read anything worth mentioning in a financial blog.

And then I came to chapter ten, where everything falls apart, and it begins with a quote from General Dwight D. Eisenhower:  “In preparing for battle, I have always found that plans are useless, but planning is indispensable.” And that quote really struck me because it simultaneously acknowledges the futility of planning while stressing its importance.

Obviously, battle is an extreme—few of us will ever face those horrors. But there is a useful parallel between planning for battle and planning for anything, especially financial goals. So let’s break this quote down into two different pieces:  plans are useless and planning is indispensable.

I’m sure Eisenhower saw enough battles to know that the chaos of war upends even the most well thought out plan. Battle is unpredictable and full of surprises—much like our financial lives. The moment you develop a concrete plan, an expensive emergency will bring you to your knees. But that doesn’t mean that you’re doomed to never achieve your financial goals—it just means you pivot.

Your original plan may be useless, but since you took the time to dig into your finances and come up with a plan, you now know what it takes to be successful. You understand the details of your financial life, so you know where to find flexibility and room for adjustment. That is why planning is indispensable.

Only through that process do you learn enough about your financial situation to be able to adapt to whatever is thrown at you. Your plan will be a straight line toward your goal, but that never actually happens. You start with one trajectory, and as your situation changes, you adapt and pivot to take on a new trajectory—all the while heading toward success.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at

The Someday Lie

There is a tendency to react to the urgent instead of planning for what’s important. We let our inbox determine the flow of our day and spin our wheels putting out fires instead of making true progress toward things that are important to us. We are easily distracted, constantly derailed, and rarely productive.

This dilemma is not new. It’s something that we recognize, feel momentary conviction, then return to life as usual because it’s an easy cycle to fall back into. This pattern happens with all goals, but obviously, I’m most concerned with financial goals. So let me give you a tool to combat this unproductive cycle.

Joshua Millburn and Ryan Nicodemus of “The Minimalists” wrote a post called “Someday” that I think is a great place to start. They urge you to write a list of “big ticket” items that you would like to accomplish someday—start a business, lose weight, pick up a new hobby, etc. Then flip that sheet of paper over and write another list of everything you have done in the past day.

If you’re like me, none the items on these two lists were related. Millburn and Nicodemus comment, “Sure, many of the items on this second list are necessary, or even urgent. But just because something is urgent doesn’t mean it’s worthwhile; in fact, misguided urgency is often the enemy of progress.” We garner an undue amount of satisfaction from dealing with the urgent—like scratching an itch, but it doesn’t get us anywhere.

Important goals take a lot of time and patience. Millburn and Nicodemus further observe, “For most of us, someday is the single most dangerous word we utter:  it grants us the illusion of future possibility without having to focus on that which is important today.” In other words, you give yourself credit for something you’ve never even tried to do.

So don’t fall into the lie of someday. Prioritize accomplishing small, incremental steps toward big goals, and let go of the “urgent” busyness that fills your day.


Josh Norris is an Investment Advisory Representative of LeFleur Financial. Josh can be reached at